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Social Media and The School Image

The other night, I suspect like many of you, I watched the debates. I was also logged into Twitter and was watching the reactions of people around the world. Since then, I’ve watched a lot of drama unfold and take shape on social media over the next few days. I am super busy this time of year and I’ll be honest, I get most of my news and catch up on the events going on around the world through social media. I very rarely watch the news or read a paper.

Meanwhile I have been reading the book below:
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My district provided this book and the title definitely stood out to me! What a very important role we as educators play in helping shape the image of our school, district, and education itself. I have always loved the following quote:

“If you work for a man, in Heaven’s name work for him. If he pays wages that supply you your bread and butter, work for him, speak well of him, think well of him, and stand by him, and stand by the institution he represents. I think if I worked for a man, I would work for him. I would not work for him a part of his time, but all of his time. I would give an undivided service or none. If put to the pinch, an ounce of loyalty is worth a pound of cleverness. If you must vilify, condemn, and eternally disparage, why, resign your position, and when you are outside, damn to your heart’s content. But, I pray you, so long as you are a part of an institution, do not condemn it. Not that you will injure the institution – not that – but when you disparage the concern of which you are a part, you disparage yourself.” – Elbert Hubbard, American writer (19th Century)

If public school has an image problem, then we need to help with the makeover. We have great stories to tell!  We have fantastic things going on at school and social media is a pretty efficient way to share them with the community. Our families, our community members, are on social media. That’s where today’s stories take shape.

Like anything else, our teachers are all at different places as far as interest and skill level with utilizing Twitter as a tool for sharing and collaborating. At my campus, we created Twitter challenges which you can find here to help get that started.  We also try to model that by making sure we are tweeting out the great things we see, joining in Twitter chats with other educators, and sharing resources we come across with our teachers (always giving credit to our Twitter PLN!). Finally, we have our own school hashtag (#osestars) up and scrolling all day on our office flatscreen monitor.

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Parents, students and other visitors to our campus really enjoy seeing the tweets pop up in real time and we have found this to be a big motivation as well. We use TweetBeam for this service. We encourage all our visitors to visit our hashtag and leave us some feedback, and we make sure #osestars is printed on our campus flyer.

Yes, public school has an image problem. But what an opportunity we have to influence public perception! Imagine what type of influence we can have on the image of our district and our school if we consistently share our learning experiences with the larger community.

And it is SO much more informative than those debates…. 🙂